HemoCue, a leading point-of-care diagnostics company, partnered with Connexis Search Group over a 9-year period to build and sustain a high-performing commercial team. This case study highlights how a long-term recruiting partnership can drive consistent commercial success in the diagnostics industry.
HemoCue needed to recruit specialized commercial talent — sales representatives, regional managers, and senior commercial leaders — with deep diagnostics expertise and the ability to sell into hospital, physician office, and point-of-care laboratory settings. Finding candidates with the right combination of technical knowledge and proven sales performance in a niche market is among the most challenging recruiting tasks in life sciences.
Connexis Search Group leveraged its 20+ year network of diagnostics commercial professionals to identify passive candidates who were not actively seeking new roles. Rather than relying on job postings, Connexis used direct outreach, industry referrals, and deep market knowledge to surface candidates who fit HemoCue's culture and commercial needs.
Over the 9-year engagement, Connexis:
The 9-year partnership resulted in a consistently high-performing commercial team that contributed directly to HemoCue's revenue growth and market penetration in the US point-of-care diagnostics segment. Retention rates for Connexis-placed candidates significantly outperformed industry averages, reflecting the quality of the fit achieved through a relationship-based recruiting approach.
Connexis Search Group is a permanent placement recruiting firm specializing in life science, diagnostics, medical device, and CLIA laboratory industries. With over 30 years of experience and 24 recruiters located throughout the US, Connexis offers both retained and contingency search services.