Employers Blog

Why Your Job Ad Isn’t Attracting Top Talent (and How to Fix It)

Written by Tony Bishop | Jul 4, 2025 1:48:10 PM

 

In today’s competitive hiring market — especially in molecular diagnostics recruitment, pathology recruiting, and life science executive search — posting a job ad isn’t enough.

The best candidates — whether they’re molecular scientists, diagnostic sales professionals, or pathology lab directors — aren’t browsing job boards every day. They’re already employed, delivering results, and only open to the right opportunity.

So why do so many job ads fall flat?

Here are four common reasons your job post might be missing the mark — and how to fix them.

 

  1. You’re Leading With Tasks, Not Impact

Most job ads read like a checklist:
“Must manage workflow… Develop territory… Perform data analysis…”

That won’t excite a top-performing clinical lab manager or diagnostic account executive — whether they're in the lab or out in the field.

Fix: Start with impact and outcomes:

“We’re looking for a driven leader to help us scale operations, improve clinical quality, and expand our reach into key health systems.”

This signals opportunity — not just responsibility.

 

  1. You’re Not Addressing “What’s In It For Me?”

Top candidates are evaluating you just as much as you're evaluating them. If your ad doesn’t address compensation, career development, team culture, or leadership vision, they’ll likely move on, especially in competitive niches like molecular diagnostics, pathology, and specialized sales roles.

Fix: Include details (when possible):

  • Compensation range and OTE (if applicable)
  • Promotion opportunities or succession paths
  • Work-life balance and flexibility
  • Technology, innovation, or mission that sets you apart

The clearer you are, the more interest you’ll generate from the right people.

 

  1. Your Language Is Too Generic

If your ad could apply to any biotech sales job or laboratory supervisor position, it won’t grab attention from someone with deep expertise.

Fix: Use niche-specific language to show you understand the field:

“You’ll lead a CLIA-certified molecular diagnostics lab focused on high-volume testing for hospital partners…”
“You’ll manage strategic accounts across academic medical centers, driving adoption of advanced pathology technologies…”

That tells the right candidate: “They’re speaking my language.”

 

  1. You’re Only Reaching Active Job Seekers

The highest performers — whether in diagnostic testing sales, lab operations, or biotech commercialization — aren’t applying online. They’re open to hearing about the right opportunity, but they’re not chasing it.

Fix: This is where a recruiter adds the most value.

At Connexis Search Group, we specialize in life science recruiting with deep expertise in:

From bench-level scientists to VPs of Commercial Strategy, we proactively connect with professionals you won’t find by just posting a job ad.

 

Final Thoughts

You don’t need more applicants — you need the right candidates in life sciences and diagnostics. By refining your job ad and pairing it with strategic outreach, you can dramatically improve the quality of your pipeline.

 

👋 Let’s Talk

If you're unsure why your hiring isn’t attracting the right talent — let’s talk.

At Connexis, we’ve helped biotech, diagnostic, and life science companies hire everyone from medical technologists and lab managers to commercial leaders and C-suite executives.

We know how to position your opportunity to attract the best in the industry.