By Peter Francis April 2024 Those who sell laboratory services should become familiar with a part of our anatomy—a golf ball- size tissue lump in the center of our brain filled with multiple nuclei. It’s a plural...
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Peter Francis August 2022 Let’s first look at a definition of solution selling (also referred to as consultative selling). Basically, it’s asking clients questions about the problems they’re having with a product or...
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By Peter T. Francis Selling commercial laboratory services and hospital outreach (to non-hospital practice physicians) usually embodies a long sales cycle—and it’s not what most sales reps would define as a...
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Finding and connecting with top candidates can be a challenging task for small- and medium-sized companies.
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